Scout are a team of highly-experienced researchers. We bring you rich, vivid understanding about the people who matter most, whether they are consumers, employees or stakeholders. Our research gets to the heart of the matter. Together we can make a plan for the way ahead based on insightful, actionable intelligence.
Good research is all about unearthing truths. Our keen eyes hone in on vital details, while providing a thorough understanding of the wider context. We assume nothing and learn everything. We’re always hunting insights.
Through understanding audiences we give our clients a clear picture of the terrain ahead. We use insight to help our clients find the way best way forward, inspire new thinking and ideas. Our scrupulous analysis leads to actionable intelligence.
We’re natural people people and have a huge amount of experience talking with diverse audiences. We love getting out into the field and getting to heart of what people think, feel and say, however brilliantly or badly it’s expressed. We get results by developing techniques that are sympathetic both to the objectives and the audience.
They had a massive positive impact on every project they have worked on...they bring a strong understanding of brands, strategy and real consumer behaviour to bear business problems.
The insights Scout Research uncovered for Holiday Autos allowed us to unlock untapped growth across EMEA. Sam and Siobhan instantly became part of the Holiday Autos team and were a joy to work with from start to finish. Work with these guys to drive brand insights and have a few laughs along the way.
We have come to rely on Scout for speedy, insightful and all round outstanding analysis when needing to know whether our work will work or not. They are fearless in recommending the right thing to do in front of agency and clients alike. Put simply, they make my life as a planner easier and better.
Thanks to you both. Outstanding as usual. We've never had so much insight - we could see how we could put the ideas into action during the presentation itself. The deck is packed full with good stuff, can you come back and present it to the board?
Scout is headed up by Sam Campbell and Siobhan Bouchier-Hayes, supported by some most excellent researchers. All are Director-level with an almost embarrassing number of years behind them.
Experience: 19 years
Best project: Champagne Charlottes
Weirdest project: Incontinence with golden girls in Miami
Research tip: A little over-sharing goes a long way
Experience: 21 years
Best project: Sex tips from sex workers
Weirdest project: NPD for a range of coffins & urns
Research tip: Always leave your recorder running when you leave the room
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