Forward thinking: Insight for the path ahead
Scout is a team of highly experienced qualitative researchers.
We bring you vivid understanding about the people who matter most, with clear strategic guidance that will help you plan the way ahead.
We are natural people people and have vast experience talking with diverse audiences.
This means we get to the heart of what people think and feel, however brilliantly or badly it is expressed
We love new techniques but we are firm believers in research fundamentals:
We talk. We listen. We think.
Our expertise is rich and varied
We have a huge amount of experience and love nothing more than having conversations that get to the heart of the matter. We have proven expertise in the following areas (click More for case studies):
Audience Enlightenment
Real people perspective
Uncovering mind-sets, moods, motivations, desires and aspirations.
Communications
Insight to develop ideas
We've a wealth of experience working with creative ideas to optimise potential.
Brand Strategy
Discovering new directions
We are expert at helping define brand issues and identifying solutions.
Healthcare
Engaging humans in health
We have extensive experience researching health issues with GPs, pharmacists, nurses, HCPs through to patients, carers and the general public.
Design & Branding
Helping brands find their face
We bring a passion for design as well as research expertise to shaping a brand's frontline expression.
Staff Attitudes
Shaping workplace change
We are specialists in employee research, helping many companies understand not only what their staff think but also the 'why' behind.
Something we've done recently - Electric Bikerland
A project spanning 4 European markets exploring attitudes towards EV motorcycles for a global manufacturer. We deployed a range of approaches, from on and off-line ethnography to individual depth interviews to understand barriers and motivations towards going electric amongst early adopter EV riders and hesitant ICE riders.
July 2023
Who we are
Founded in 2011, Scout is headed up by Sam Campbell and Siobhan Bouchier-Hayes, with over 40 years experience between them in research and advertising.
They are supported by some most excellent researchers - Alison Benson, Emma Miller, and Michelle Lloyd. All are Director-level with an almost embarrassing number of years of experience behind them.
Our proven core skills of talking, listening and thinking lead to clear-sighted guidance for our clients.
“They have had a massive, positive impact on every project they have worked on…. They bring a strong understanding of brands, strategy and real consumer behaviour to bear on business problems, so you find genuine answers, not just insights."
Simon Law, Executive Strategy Officer, Wunderman Thompson
“The insights that Scout Research uncovered for Holiday Autos allowed us to unlock untapped growth across EMEA. Sam and Siobhan instantly became part of the team and were a joy to work with from start to finish. Work with these guys to drive brand insights and have a few laughs along the way ”.
Mike Callaghan, Marketing Director Holiday Autos
"Sam and Siobhan have the rare knack of gearing up and energising a focus group to get the strongest insights possible for a client. Scout have not only been a delight to work with but they have also been instrumental in driving a truly customer-focused brand strategy for the years ahead."
Lynda Stretton, Head of Brand, Steinhoff Retail
"We have come to rely on Scout for speedy, insightful analysis when needing to know whether our work will work or not. they are fearless in recommending the right thing to do in front of agency and clients alike."
Sid McGrath, Chief Strategy Officer, Karmarama
Clients we've worked with
Scout directors have helped many clients understand and engage their customers - current, potential and lapsed - employees and stakeholders more effectively through research. Here is a selection:
We're all the same
BUT DIFFERENT
We'd love to hear from you.
Let's start a conversation.
e: sam@scoutresearch.co.uk
t: +44 (0)7824 846 154
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