Exploring responses, dissecting behaviour, transforming understand and bringing clarity. It's what we do. This is what we've done.
Millennial Drinkers
Exploring sober socialising among millennials across the US for a global drinks brand, revealing changing attitudes to drinking and trend towards well-being and considered consumption.
Wellbeing Weight Loss
Exploring the benefit of Noom's psychological approach to weight management among an audience shifting away from traditional dieting in a new world of well-being.
Electric Riding
Pan-European project exploring attitudes towards EV motorcycles, to understand barriers and motivations towards going electric amongst early adopter EV riders and hesitant ICE riders.
Norton Motorcycles
Deep dive into brand perceptions of the classic British motorcycle brand to drive appeal to a new generation of bikers, and provide direction on early model design concepts.
Pet Justice
Helping a pet insurance company and their agency realise the power of the underdog by offering a good deal for pets with pre-existing conditions.
Bensons for Beds
Developing creative to bring to life a new brand positioning around the power of a good night's sleep - 'Sleep like a pro, live like a pro'.
COVID Safety
Working with Dept. of Health and Social Care to identify the most engaging way to demonstrate the benefits of ventilation.
Costa Coffee Rewards
Aligning micro and macro culture to support development of the Feel Good brand and staff Rewards & Recognition programme.
Holiday Autos
Revealing the heaven and hell of holiday car hire to sharpen a new proposition for a brand refresh.
Absolut Flavours
Exploration of new bottle design for the launch of a new range of vodka flavours, helping to develop fresh and distinct personality for range while staying true to the core brand.
NHS Nurse Retention
Revealing insight into NHS Nurses' motivations and dissatisfactions to identify key drivers of satisfaction and discontent.
Samworth Bros. Culture
Helping the UK's leading chilled food manufacturer to investigate and identify the real issues behind annual survey engagement scores, and drive cultural change.
Nutricia & HEF
A series of projects exploring home enteral feeding from the prospective of customers, nurses, dietitians and account holders led to changes in service delivery.
Diabetes UK
Bringing the barriers, benefits and experience of wearable technology among people with Type 1 diabetes to life to help support organisation's such for increased information and uptake.
Practice Pharmacists
Understanding the new breed of clinical pharmacists in Primary Care and the most effective way for healthcare brands to engage this rising profession.
Mind and nature
Identifying the most compelling and appropriate messages for Mind's campaign to encourage those with mental health issues to get out into nature.
Onken Natural Set
Strategic concept and packaging research to support the use of yoghurt as a transformative cooking ingredient, not just a dessert.
Re-energised Ice Cream
Helping to assess a global campaign's potential to re-energise a brand that had lost relevance with younger audiences.
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e: sam@scoutresearch.co.uk
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