Communications:
Insight to drive ideas
We believe creative development should never be dominated by evaluation.
We like ideas. We understand good ones are rarely born perfect; we can see potential in an ugly duckling or celebrate a stormer from the off.
Our approach is sympathetic to instinctive response. We deploy techniques to assist participant expression, but never forget the power of the immediate like.
Our vast experience in creative development spans decades, and we are adept at delivering the news to both clients and creative agencies.
Some recent examples
Petsure
Helping a pet insurance company and their agency realise the power of the underdog for beloved pets with existing conditions.
COVID Safety
Working with Dept. of Health and Social Care to identify the most engaging way to demonstrate the benefits of ventilation.
Bensons for Beds
Developing creative to bring to life a new brand positioning around the power of a good night's sleep - 'Sleep like a pro, live like a pro'.
How we do it
We choose the methodology that will get the best results. We think about the people taking part: we design approaches and techniques that are supportive of the participants and project objectives.
Clinics
Designed to capture immediate, individual responses to communications, a series of shorter, single or paired, depths interviews provide understanding of engagement and communication without over-talking the material.
Ensures focus on the individual’s response, free from the herd. Works best for sensitive issues, or where status anxiety could influence reactions.
Pre-recruited to a central location or can also be run online via Zoom.
Weekend Wonder
Fast forward feedback for clients who need insight but haven't time to pause, our bespoke online platform is ideal for quick-hit audiences enlightenment, early/late stage comms, NPD, or design.
Call us midweek, we'll run the platform over the weekend and get your results by Monday.
Digital Qual
Our bespoke online platforms enable clients to connect with consumers in their lives, in their own time. Get individual feedback to communications material, whether scripts or scamps, and assess alternative endlines, scenes, soundtrack and voiceover combinations.
Focus Groups
Core methodology that works best early in the creative development process, when a discursive forum will aid the exploration of a number of approaches, and reveal issues and opportunities.
"We have come to rely on Scout for speedy, insightful and all round outstanding analysis when needing to know whether our work will work or not. They have provided outstanding evidence to help us make our work better and are fearless in recommending the right thing to do in front of agency and clients alike. Put simply, they make my life as a planner easier and better. I can't recommend them highly enough."
Sid McGrath, Chief Strategy Officer, Karmarama
Need help with a project?
We're ready. We'd love to talk.
sam@scoutresearch.co.uk
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