There’s nothing we like more than helping our clients to really get to know the people who make up their audience. Uncovering mind-sets, moods, motivations, desires and aspirations, as well as identifying the triggers to their attitudes and actions is invaluable.
What are the key pushes and pulls in a category? How do they make their choices? What influences those decisions? How do they perceive brands in the space? How does their cultural context impact? What can we learn about their behaviour and preferences in other categories and how does it translate?
We assume nothing and learn everything. Understanding is wisdom.