Scout Research | Expertise - Audience Enlightenment
Expertise - Audience Enlightenment At Scout Research there’s nothing we like more than helping our clients to really get to know the people who make up their audience.
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AUDIENCE ENLIGHTENMENT

Real People Perspective



There’s nothing we like more than helping our clients to really get to know the people who make up their audience. Uncovering mind-sets, moods, motivations, desires and aspirations, as well as identifying the triggers to their attitudes and actions is invaluable.

What are the key pushes and pulls in a category? How do they make their choices? What influences those decisions? How do they perceive brands in the space? How does their cultural context impact? What can we learn about their behaviour and preferences in other categories and how does it translate?

We assume nothing and learn everything. Understanding is wisdom.

Experience - a taster

  • A domestic services company needed to understand both who their customers are and who their customers could be. With this knowledge they were better placed to exploit gaps in the competitive landscape and develop a more compelling communications approach.

  • International wine maker needed to get up close and personal with wine drinkers around the world to to deep dive and revive their customer segmentation and really flesh out what made them unique