Nowadays so much communication happens online. People of all ages are confident and happy to express their opinions, emotions and experiences online whenever and wherever they be. It’s about being in the moment.
Our online research has been designed to connect with people in their world, in their time, as their life happens. Participants can interact via a range of platforms (mobile, tablet or PC) and can upload video, images as well as text responses. The moderating team follow up on and probe response.
It’s an ideal method to capture individual contextual behaviour and insight either as part of a research programme or standalone methodology.