Scout Research | Ethnography
21884
page-template-default,page,page-id-21884,ajax_fade,page_not_loaded,,select-child-theme-ver-1.0.0,select-theme-ver-2.5,wpb-js-composer js-comp-ver-4.8.1,vc_responsive

ETHNOGRAPHY

Close-up observation and interaction

Witnessing behaviour where it happens and as it happens offers the advantage of seeing the conflict between what people say, what they mean and what they do.

Close-up observation helps us identify and understand what cultural or social forces are at play and which are the most influential.

Our approach is to gain a close and intimate familiarity with the subject, while keeping any marketing issues front of mind.